I collaborated closely with the brand team at Fingerpaint Group on visual concepting for a national Simparica Trio campaign, developing a fun, pet-first aesthetic that seamlessly balanced clinical trust with playful storytelling. From early mood boards to final art direction, I focused on creating visuals that would resonate with pet owners while reinforcing the product’s credibility, bringing together vibrant, engaging imagery with a warm, approachable tone that celebrated the bond between pets and their people.